Aspiration
Challenger leaders aspire to an innovative world where we create new possibilities by disrupting the status quo and using our imagination power.

Tension
When challenging current systems and ways of doing, it is hard to deal with comfort and safety.

Point of View
They believe in pushing themselves and others out of their comfort zone so that we can craft better systems and rules.

Welcome Change Strategy

• Make us believe we can create our own destiny.
• Challenge us to break through limitations.
• Let us find our own greatness for the collective.
• Push us to stand up for what is important to us.

Aspiration
Explorer leaders aspire to a more adventurous world where we widen our horizons by discovering new things that symbolize a better, more abundant world.

Tension
When exploring new worlds that bring collective opportunities, it is hard to feel trapped in routines and repetitions.

Point of View
They believe in freedom and individuality so that we can reate an impact through seeking out and experiencing new things.

Welcome Change Strategy

• Encourage us to live out our individuality for a more fulfilled collective.
• Invite us to live and work with curiosity to not get stuck in the past.
• Make us escape boredom by giving freedom for new ways of thinking and doing things.
• Push us to radically change directions if applicable.

Aspiration
Creator leaders aspire to an elevated world in which the effort of creating something that has never been there before is celebrated.

Tension
Mediocre vision or execution is unacceptable when striving to create something new, innovative, and of enduring value.

Point of View
They believe in surprising, artistic control and skill, so we can impact the environment around us and make an actual difference.

Welcome Change Strategy

• Unleash creativity, curiosity, and desire to grow by questioning, pushing, and urging us on.
• Make us play with existing solutions to obtain original and/or more interesting ones.
• Making us create propositions that show who we genuinely are.

Aspiration
Hero leaders aspire to a brave world where we do not shy away from creating positive value through bold and courageous actions.

Tension
It is hard to deal with mistrust and limiting regulations when fearlessly making better decisions for the collective good.

Point of View
They believe in instincts and power but do not shy away from showing vulnerability so that we can take action together.

Welcome Change Strategy

• Don’t let us get away with a vision but demand timely delivered action.
• Not afraid to learn from past failures to create future success.
• Use their voice and (company’s) fame to raise awareness of the issue and activate other stakeholders to join the movement.

Aspiration
Unifying leaders aspire to a harmonious world where we strengthen the social ties between groups of people to drive positive change.

Tension
When shifting silos and showing the power of us, it is hard to deal with cynicism and divides.

Point of View
They believe in amplifying the things we have in common so that human, social, and structural social divides are bridged.

Welcome Change Strategy

• Connect groups through shared experiences.
• Unite different stakeholders around a shared ambition.
• Utilize social platforms to engage across boundaries.
• Design processes that nurture peer-to-peer collaboration.

Aspiration
Enthusiast leaders want to create an exciting world of diversity in which we galvanize each other with an open mind and inspiring ideas.

Tension
When inviting people to participate in an easy and fun way, disillusionment and negativity drain them.

Point of View
They believe in positive thinking and energy to ignite people to act as catalysts for change.

Welcome Change Strategy

• Use inspiration and enthusiasm to rally people.
• Embrace experimentation with a no-fear of failure attitude.
• Investigate and co-create to engage others.
• Generate rippling effects of positive change.

Aspiration
Caregiving leaders aspire to a kind world where we take responsibility for those around us, particularly the vulnerable or weak ones.

Tension
It is hard to deal with indifference and negligence when acting with care and compassion for others.

Point of View
They believe in getting us out of our personal cocoons, so we can feel good to contribute to the well-being of others.

Welcome Change Strategy

• Make us feel responsible for our actions.
• Create mutual support systems that reassure on risk-taking.
• Systematically ensuring nobody is left behind or not heard.
• Mentoring and coaching to help individuals and teams grow.

Aspiration
Anchoring leaders aspire to a reliable world based on efficient structures and improved systems for making better use of human and natural resources.

Tension
When building an efficient system for all, the lack of discipline and participation drains their energy.

Point of View
They believe in dramatizing significant issues, so we can solve them with clarity, transparency, and guided steadiness.

Welcome Change Strategy

• Make us take a long-term perspective to create an impact.
• Share data and analytical thinking for better decisions.
• Making use of AI to create efficiencies.
• Create relevant KPIs to measure progress and improvements.