The bravehearted challenger often takes up the cause for the tribe. They lead missions and call upon themselves and other tribe members to create their own destiny. When needed, they can be confrontational and disrupt the status quo.

Invitation: Let?s stand up for what is important for us

Fight: Challenge what is not working, stand up for social justice

Goal: Be worthy for others

Fear: Failing others, not having what it takes

Strategy: Be fit, stay agile, be brave

Trap: Always looking for an enemy

The explorative prankster invites the tribe to explore new worlds or new opportunities. They are more oriented towards what could be, rather than what is. They they don?t get stuck trying to fix the world, they focus on reinventing it. They want to set themselves and others free, believing in a world of abundance.

Invitation: Let?s go on a adventure to discover more

Fight: Staying free from alienating and limiting systems

Goal: Adventure and being fueled by possibilities

Fear: Getting trapped, missing out, boredom

Strategy: Be curious, be inspiring, be liberating

Trap: Aimless wandering, not finishing anything, getting over excited

The path-building idealist likes to show the way. They give their tribe direction and can often bring structure or simplicity to complex issues by coming up with novel or creative ideas. They are skill-masters who want to enable their tribe with the right ideas, right tools or right expertise.

Invitation: Let?s give birth to something special

Fight: Fighting for excellence, beauty, creation

Goal: Solve complexity with skill and mastery

Fear: Being mediocre, not using your talents. being ill-prepared

Strategy: Originality, precision, getting the details right

Trap: Perfectionism, obsession and domination

The enlightened crusader likes to lead the way. They call upon us to operate by higher standards and norms. They excel at prioritizing, marshaling resources to get things done. They are upholders of the tribe?s reputation and often use their reputation to mobilize others.

Invitation: Let?s be the best we can be

Fight: Better norms and higher standards

Goal: Broaden influence and impact, leave behind a legacy

Fear: Being overthrown, anarchy

Strategy: Focus on scale, call upon our sense of duty and obligation

Trap: Becoming a power-broker, being out of touch, over institutionalization

The Motivational Unifier is a builder who fortifies relationships. They let the tribe see what they have in common and they want to guard relationships by building and nurturing commitment.

Invitation: Celebrate what unites us rather than what divides us

Fight: More mutual respect and shared happiness

Goal: Build deeper and lasting relationships

Fear: Not being able to count on others, not being counted on

Strategy: Building commitment and being a source of support

Trap: Become blindly loyal, getting too tied up, avoidance of confrontation at all cost

The uplifting cheerleader invites the tribe to let the magic happen between us. They are open to surprise seeking to make more of every moment. They want to facilitate others always trying to be a source of positive energy.

Invitation: Let magic happen

Fight: Unlock the good and great in everyone

Goal: Making people feel good

Fear: Not being loved

Strategy: Being contagious, enthusiasm and positive energy

Trap: Losing a sense of reality, getting nothing done by giving too much to others

The protective caregiver often protects and cares for other members of the tribe. Especially the weaker, less informed or more vulnerable members. They make sure that no one is left behind so everyone can grow. They give special attention to shared rituals and social routine.

Invitation: Let us dare to care

Fight: More empathy and concern for the weaker ones

Goal: Assure no one is left behind

Fear: Selfishness, lack of consideration

Strategy: Build good habits for all to grow, put people first, assure

Trap: Not giving others enough space to fail, being overbearing

The Enduring Pragmatist mostly wants to provide clarity on how the tribe can better plan and get things done. They often provide sensible, down to earth solutions and routines that can easily be implemented to enable and benefit everyone.

Invitation: Let?s get the basics right

Fight: More meaningful, reliable and enduring solutions

Goal: Build something that lasts

Fear: Losing stability and sensibility

Strategy: Be down to earth, take responsibility, be practical and modest

Trap: Down playing everything, being too careful